Do you know what a brand is. McDonald’s, Apple, Lexus, Levi’s, and Rolex are all brands. But do you know what a personal brand is? And, even more importantly, do you know how to build one?
If you answered, “No,” to either of those questions, then this book is for you.
Now, more than ever, you need a personal brand. If you want to stand out from the competition, attract new clients, and build a thriving business, it’s important to create a powerful, thriving personal brand. If you’re an entrepreneur, it’s critical to devote at least some time each week to strengthening your brand. As you’ll understand later, your personal brand is one of your biggest assets.
Your personal brand can take your business to places you never thought possible. But you have to know how to build one. Unfortunately, most business owners don’t know how to build a personal brand. They feel fuzzy on exactly what steps to take and what’s involved in creating a brand around themselves.
That’s what this book is all about.
We’re going to give you a roadmap that will walk you through:
What is a personal brand?
Why you need a personal brand
A step-by-step guide to building your
own personal brand Ready?
Let’s dive in!